As a Marketing/Design Graduate Assistant, I’ve had the immense privilege of leading a department-wide rebranding initiative for VCU’s University Student Commons & Activities.
We sought to improve the way students experienced the USC&A brand, as well as all of its sub-brands, by gaining a comprehensive understanding of what they need to find their place at VCU.
Our team’s work was recently recognized by the industry’s professional organization, the Association of College Unions International, in the annual “Steal This Idea” marketing competition.