Challenge: Inspire younger generations to become teachers while adapting our education system for the current pandemic and modern student (VCU x Adobe Creative Jam brief + September 2020 Young Shits brief. Awarded 2nd place for the Adobe Creative Jam.).
Insight: Despite current physical limitations preventing teachers from being with their students, they still manage to be there for them academically, emotionally and mentally… and sometimes, showing up to support them is enough.
Direction: As a teacher, you show up for your students in many capacities…how can we make it easier to do so remotely?
Execution: Google Classroom integration (HomeTeam) and launch campaign (Show Up to Teach)
The App: HomeTeam for Google Classroom
Google HomeTeam is a digital toolkit integrated with G Suite for Education to empower students, their families, and their teachers to grow & succeed in education outside of the traditional classroom. To check out the interactive prototype for all three users, visit hometeam.help
Family accounts provide parents with automated progress tracking & parent notifications and incremental break & reward options for students, diverse tools that can be implemented to help provide additional support & structure for any child to free up the parent.
It allows teachers to monitor students’ progress, communicate better with parents, optimize their virtual curriculum & provide customized support for individual students to offer a better at-home learning experience.
The Campaign: Show Up To Teach
Case Study Video
Timeline: 70-hour competition for the app; 2 weeks for the campaign
Tools: & Adobe XD/After Effects/Premiere Pro