Challenge: Lead the development of a fully rebranded identity & hierarchy, website, and launch campaign for the University Student Commons & Activities (USC&A), a sub-brand of VCU.
Role: Visual branding/art direction, brand hierarchy research & strategy, UX/UI strategy & design, and website & campaign development with teammates Chris Cole (AD) and Lauren Sitterly (CW).
As a Marketing/Design Graduate Assistant at VCU’s University Student Commons & Activities, I’ve had the immense privilege of leading a department-wide rebranding initiative. The new branding & launch campaign are currently being rolled out, but here’s a preview of the new visual identity & how it’ll apply across our different teams/services.
Prototype of the new homepage of The Commons website, designed to match the new web template for the Division of Student Affairs. The rebranded identity of The Commons will be rolled out alongside a new department website (currently developing) & the “Find Your” launch campaign (producing with Chris Cole).
Concept video for the new website’s homepage hero content
Updated site (currently in development) with “Find Your” launch campaign, redesigned information architecture/navigation elements/content and the new branding for The Commons.
VCU 2020 Virtual Commencement
Additionally, the Ram Horns illustration created for The Commons logo was adopted by VCU to be featured on the official 2020 “Virtual Commencement Swag” shown on VCU’s social accounts & website below.